THREADED.

A stitched story of fashion and memory

2007 – Tumblr was launched by web designer David Karp alongside developer Marco Arment. Karp’s interest in tumble logs on the internet is what initially inspired him to generate a platform for the purpose of tumble logging. Within two weeks of the launch, it hit 75,000 users. The New York Times interviewed Karp and stated he produced Tumblr because he “wanted to make something that wasn’t just another blog platform”. Karp and Arment initially offered the site free of charge. However, they began to charge for premium features to cover costs.